You Can't Beat the Feeling. Grenoble, 2023.

    The old man was having a coke in a small and empty veggie joint downtown. He looked so sad while drinking his Coke that I thought of this old slogan of Coca-Cola, omnipresent in France in the eighties : "Cette sensation s'appelle Coke", replacing it in my mind by "Cette sensation s'appelle tristesse" which seemed way more appropriate. But english slogans would work fine too like "Life Tastes Sad" or "Open Sadness". We really should distrust ads.